Tracing your food - interactive information

Tracing your food is an interactive animation web site that will exemplify the TraceFood framework from different points of view. The TraceFood framework tries to guide food businesses in the implementation of good traceability practices and gives the industry tools (most notably TraceCore) to establish global food traceability.

The web site will exemplify traceability from different angles or viewpoints

• The consumer view - What information is available for the food I buy?
• The operational view - What data do I need to capture?
• The supply chain view - Safe and responsible purchasing
• The quality assurance view - Remote Quality Assurance
• The public authority view - Public health and food safety
• The IT view - Specification for traceability systems

The web site will mix video with animation and more "classical" presentations (text and link collections) in order to present the information in a easily comprehensible way.

Users can register with minimal data and can state their interest in traceability. If they agree to publish their data, they get access to other people's names who share common interests. This work has been sponsored by the FP6 IP TRACE project.

For more information visit: http://www.foodtraceability.eu

Other information:

Lehr H. (2009). Tracing your food : an interactive demonstration . Proceedings in: 5 th annual meeting TRACE: TRACE in practice, Freising-Munich - Germany, 1-3 April 2009 , p26

Contact:

Heiner Lehr, FOODREG ( heiner.lehr@foodreg.com)